idioma is informed by research in cinema, music, poetry, and history to propose a unique point of view through Latin American culture. Joel De La Rosa & Nabila Brache alongside Rafael Gomez launched idioma in 2019. It began after Nabila completed an internship at The Row and worked for Acne Studios, while Joel worked closely with Saville Row Tailor David Reeves.

idioma means language in Spanish. Concepts are translated to a visual language, while creating a dialogue beyond the clothing. The first letter in idioma is placed upside down to symbolize our attitude towards fashion.